For all the new school network marketers who understand attraction marketing, the common question is, “How and when do I market my business opportunity?”
Since you already understand the principles of attraction marketing (if not learn how here) the who purpose is to provide essential information to attract your ideal prospect.
At this point, you have to give your prospect the opportunity to find out about what it is you do.
Let’s say you have a blog where you are providing content about how to advance in network marketing.
What you would do is make references to your business opportunity.
1. On your blog, have an image that links over to a page where your prospect can request to be contacted.
2. Within your auto-responder, you can include call to actions such as, “Want to join the Top Producers in the industry” or “Want to be the next success story”.
Whatever you choose, a web page or contact information, it doesn’t matter.
All that matters is that you have done this.
In order for these two to effectively work for you, you must be the one that has something to offer to your prospect by increasing your value.
If you don’t, they aren’t going to reach out to you. This is where the blog comes in handy.
With the blog you can share valuable content that will attract your ideal prospects. I say valuable, as anyone can have a blog.
But when you have a blog that shows others how they can be successful in this business, they will be drawn to you.
That is the “how” piece.
As far as the “when” piece goes, there are also two methods.
1. Again, through the use of your blog you can have a dedicated page someone can hop on over to at anytime after they have found what you providing is what they want.
One thing you don’t want to do is blast posts about your business opportunity. This will draw people AWAY.
So the “when” on this one is when they feel ready.
2. Through the use of your auto-responder, after a period of time (not immediately of course) is when you present to your list an email that creates curiosity (using your copywriting skills) that will link over to a page where they can learn more about your business opportunity.
If you noticed, both of these “how” and “when” are very similar. The only difference between the two is timing.
Timing is critical.
Let’s say you have a list of prospects who has already received 20 or so emails from you in how to advance in their business.
What you would do is, on the 21st email you would create an eager want and desire by making reference to how you and your team is using all of the methods you have shared with them and if they want to see if they qualify to become a member, then do such and such.
I cannot express how important it is to take this approach.
We aren’t talking about a blast email dedicated to “I want you to join my business opportunity”.
This approach is much more subtle then that, but it hints to others if they want more of this, this is how they can go about getting more information.
So I encourage you to include these approaches in your process and I’m confident you’ll have great results and that you will start to truly live the “attraction marketing” model.
How do you market your business opportunity?