This is a quick overview of what Bum Marketing is all about and a step-by-step basic process of this money-spinning method. There are 5 core steps to make money online with Bum Marketing.

By the way, Bum Marketing is a term coined by Travis Sago of www.bummarketingmethod.com which is actually article marketing given a creative name. I loved it really.

He offers a special tutorial you can read for free HERE. It’s a great tutorial and I encourage you to go read it. I think it’s a necessary requirement before you embark on making money online with article marketing.

Let’s list what the 5 core steps are :-

Step 1 - Find a product

First you need to find a product you can promote. If you have no idea where to start, I suggest you go with the Clickbank marketplace. This is a great site for you to find affiliate products to sell.

There are really thousands of digitally delivered products and you can find them in a variety of topics ranging from Internet Marketing, Affiliate Marketing, Health & Fitness, Sports & Recreation, etc. You name it, they probably got it.

Most are digitally-delivered ebooks and software programs. I guess most of you are already familiar with Clickbank otherwise you should really go check it out.

Of course before you can become an affiliate, you need to sign-up for an account with Clickbank and I encourage you to do so. It is absolutely free to join. So go ahead and get started and become an affiliate today.

Step 2 – Keyword Research

You can use pretty much free tools that are available online for this such as Digital Point’s free keyword tool. My favourite free tool is the free version of Wordtracker.

You can mine keyword gold with these tools for your Bum Marketing campaigns. What you need to be looking for are long tail keywords which you will soon be familiar with.

Step 3 – Write Articles (Duh!)

The next step is to start writing articles. Well this is what you are going to do very much. A great resource for information is Wikepedia which is an online free encyclopedia. You can find information there on just about anything. You can even search for information by languages. Yes, Bum Marketing works not only in English but other languages as well.

There are so many topics you can do research on; which is essential before you begin writing your articles so at least you know what you are writing about.

Another great resource is Ezine Articles. This is a source where you will also be publishing your own written articles as well as actually doing some research. One of the keys to Bum Marketing is to really get a lot of content out so you get a lot of exposure. So go write as many articles as you can. Make sure you write legible stuff and ensure that your articles are not gibberish; then no one would want to read them. It is crucial that your readers actually complete reading your articles as most of your affiliate links will be towards the bottom of your articles.

Another resource is USFreeAds. This is actually a paid classifieds site which you can actually pay a monthly fee and you can place your advertisements on the various categories you can find there. Once you found a product that you want to promote, you can write a short review and with the correct keyword research done, you then place your classified ads. These will come up in the search engines if you do your keyword research well as USFreeAds are one of the sites that are very well liked by Google at present.

Step 4 – Submit Articles

After writing your articles you need to publish them online. As mentioned in Step 3, you will be using Ezine Articles for submitting your articles and a few other article directories you can choose from including GoArticles, Buzzle and IdeaMarketers.

Step 5 – Rinse And Repeat

This is really very simple. Just go back to step 1 through 4 again. When you found something that you are actually getting some traffic on and when you start to sell some products, you may want to double or triple your article output for that particular product or niche.

Advanced steps include creating your very own opt-in lists which is another discussion totally.

Well these are the 5 core steps to making money with Bum Marketing otherwise known as article marketing. I will be posting more tips and perhaps some case studies as well in future posts.