If you are writing articles to gain traffic to your website, you are probably amongst those who are wasting their time producing thousands of high quality articles collectively and never reaching a fraction of their potential article traffic. Now, that’s a shame really.

The one thing that is wrong with most articles is… their title. Yes, you need to be writing better article titles. Improve your article titles and make Google fall in love with them.

In order to get the targeted traffic from Google that you crave, it is very crucial to know your goal. Your main goal when writing articles is to have them show up in the search engines like Google for the keywords and topics that are most related to your article content.

So how do you do it the correct way? You have to embrace the truth about title creation and traffic building. Are you ready? Let’s go.

The first 3 to 5 words of your article title determine the success of you articles in terms of the amount of traffic it will generate for your website, blog or article submissions. You will succeed when you create keyword rich article titles that match the keyword with high volume of searches on your niche topic.

I use Wordtracker’s free keyword research tool and you can use it to search for niche keywords for free. The results on Wordtracker though are for estimated daily searches so even though the numbers may be smaller, it all adds up to a greater number of searches per month.

There are also tools which charge you a fee to use or software to download. They have extra features like KEI and display thousands of keywords per search. You can subscribe to Wordtracker’s 1 week subscription so you can mine more gold from their database.

Let’s see a “good” and “bad” article title example.

Bad Title - Top 3 Ways To Make Money From Home (non-keyword rich)

Good Title - Make Money From Home - 3 Tips To Make Money Online (keyword rich)

The good title is proven to perform better in terms of creating traffic for your article. It is a better and more effective title as it does not waste the first 3 to 5 words of the title with irrelevant words or characters. Only use the keywords that you have researched prior.

So, for you to succeed in article marketing, remember these 2 crucial tips.

Do not include irrelevant characters in your title such as quotes, asterisks and anything else that Google has to work hard to discard in order to understand the title of your article; and do not engage in any search engine spam technique like having keyword rich titles that have nothing to do with the content of your article.

Keyword research is thus important if you want to maximize your article marketing efforts and you must learn to master it so that you can create keyword-rich and intelligent article titles.

The result will be massive amount of traffic to your articles via the search engines who love smart keyword rich titles. Now, how about some Google love?