Pay per click advertizing is a very effective way to get instant traffic and the real purpose behind it is to eventually get the reader to click on your ad and proceed to the website you are listing after the ad.

You could be providing a content-based website offering products or services or perhaps you are trying to build a list by focusing your reader on a landing squeeze page to obtain their contact details before releasing more information.

Either way, the main purpose of your pay per click ad is to arouse the attention of the reader and make them click your ad, nothing else.

If your ad is not compelling enough, your competitors’ ad may get clicked instead and you would have lost the chance to either make a sale or gain that subscriber.

In short, the headline title you use is very crucial in your ad.

What you want to do is to not sell the offer behind the click on your ad title. Let your landing page do the selling instead.

What do I mean by this? In short, all you want to do is to focus on capturing the attention of the reader about what you have to offer. Make them curious about it, touch their emotions or fear of loss and when the click is made, you landing page does all the selling.

The real purpose of your pay per click ad at the end of the day is to sell clicks and not your offer.

That is why those who excel using par per click advertizing always aim for a high CTR or click through rate. If no one clicks your ad, nothing happens indeed and you scream silently in frustration.