I stumbled upon a video recently on YouTube regarding advertising abuse on Google Adwords and think it may hit the nail on the head for some of you who are finding it hard to get traffic from your pay-per-click advertising campaigns.

Why is this important? When you see the video, you may realise that if your ads appear on these “Made totally for Adsense” sites which has no content whatsoever, you may be getting untargeted traffic which does not convert at all.This only increases your advertising budget.

Are these spam ad sites? Well watch it and decipher for yourself.

Here’s an introduction quoted off the video.

There has been a recent explosion in abuse of AdWords, Google’s PPC (pay per click) advertising platform. It is apparent that the techniques do not follow Google’s own clear guidelines. Unfortunately, users and legitimate advertisers pay the price, while Google and the unscrupulous advertisers profit.

Google has always put its users first and one would hope that they will continue to abide by their charter. My aim with this video is to urge them to do something about these issues sooner rather than later.

Please send an email to Google, or to your favorite business or technology publication/blog

Personally, I don’t find much wrong actually as long as these pages provide some unique content for the end-user not just blatant ads. Well, I’ll talk about the term “Arbitrage” and its uses in future posts.

Tell me your views.