These days, most businesses have websites, and many are active on social networking sites, such as Facebook, Twitter, LinkedIn, and Google+. It can be hard to think of ways to make your company’s website noticeable.
Some business owners make the mistake of using too many bells and whistles, such as multiple fonts in many different colors or unexpected uses of sound bites. These tactics, however, will only scare customers away.
Here are some ideas that work.
1. Use as Many Keywords as Possible (Within Reason)
Think about the keywords clients might use to find your site. If you are in the moving business, for instance, clients are likely to find you with keywords such as “mover,” “moving,” “relocation,” and “office moving.”
You can find more information about popular keywords by checking out the Google AdWords Keywords Tool. This tool will not only give you suggestions about different words and phrases to use, it will also tell you how popular your search terms are with users.
One final thought about keywords is to make sure you use them naturally in the context of your website and you stick to a density of 2-4%. If you throw in a jumble of keywords that don’t make sense, search engines will give you a lower ranking, and visitors will find a site that is easier to read.
2. List Several Ways for Your Clients to Contact You
Different prospects prefer different forms of contact, so your website should include your company’s full name, address, telephone number, and email address. Make sure to monitor the email address you list and respond promptly to questions.
If you are active in social media, you will want to tell your clients how to find you on the most popular sites.
Finally, give clients the option of filling out a brief form so that you can call them with a free quote or estimate. As with email, remember to respond to these forms promptly.
3. Specify Your Location
Most people don’t just look for “movers.” They look for “Minnesota movers” or “Minneapolis movers.” If you are willing to handle moves cross-country, by all means say so, but if you are a local mover, make that clear as well. Many clients actually prefer to give their money to local businesses.
4. Keep It Simple
Make sure your website is intuitive and easy-to-navigate. Clients should immediately be able to tell who you are and what you do, and they should immediately be able to access your contact information.
A few well-placed, relevant graphics are fine, but don’t cram your website full of pictures. Use only one or two fonts and colors, and don’t surprise visitors with a burst of music or sound when they land on your site.
5. Offer a Freebie
Finally, offer visitors a small gift in exchange for their contact information. You might, for instance, offer a coupon for your services or a short e-book full of useful moving tips.
When it comes to your website, you don’t need to wow clients with technology. Instead, impress them with your simplicity and professionalism.